Press
What Shifterati is
Car histories, specs and colors, model by model, sourced fact by fact.
A reference for cars, model year by model year: the story, the colors and specs, what changed, what fails and the recalls.
Writers
Ellis Camber: the pen name the site's owner writes under.
Where its facts come from
Every statement rests on a source that was opened and read, and the source is kept on file. Each page says what kind of source a fact rests on, such as the carmaker or owners' reports.
Facts from a carmaker's press release are put in the site's own words. Releases are never quoted, and press photos are never put on the site.
Nothing on the site is written by a carmaker or a PR firm.
How it works with carmakers
Shifterati pays its own way. When a carmaker lends a car, pays for travel or gives early access, the article says so at the top.
No one pays for coverage, and no carmaker sees an article before it is published. An embargo is kept: the piece goes live only once it lifts.
Shifterati is independent and is not affiliated with, authorized, endorsed or sponsored by any carmaker. Model names, badges and logos belong to their owners.
Readers
Readers are never followed. Reading needs no account.
The site shows no ads and runs no outside tracking.
Write to the press desk
Press releases, launch news and invitations go to the press desk. Details for accreditation are given privately to a press office that asks, and never put on the site.
To report a mistake on a page, send a note instead.